Procter & Gamble’s Crest brand announced a first in oral care: its entry into the anti-aging sector with the introduction of new Crest Whitestrips Renewal. A marketing campaign including television, print and online advertising, in-store displays, consumer promotions, public relations and interactive elements will introduce the product, which is the lastes line extension of Crest Whitestrips. National print and television advertising, targeted to women, is currently featured. ...